oh my~ Archuleta is getting more and more fascinating during this competition. he seems not is a contestant of a national singing competition, but someone having fun in a game he really into it. i dare assert that he will be the winner of this season.  y’know what, Paula loves him, Randy loves him, Ryan loves him, even Simon loves him. EVERYBODY… “omg~” when he gots compliments, he keeps on murmuring “omg~”, and that shy, uncomfortable expression on his face. whensoever he finishs a song Seacreast always can’t wait to hold him, pat him, embrace him, and it’s obviously he has feeling to him. that’s why he said David is a Crusher. not only crush rival, but also compel people to crush on him. why? look into his eyes. they are smiling, and talking.

Larry King: Tell us what you think of the finalist David Archuleta.

Ryan Seacrest: David Archuleta is extremely comfortable and poised and powerful when he sings. And then he almost becomes a different guy when you chat with him

FT just release its survey over brand value. In apparel industry, H&M was dramaticly listed in Top 2.

Position / Brand
1 Nike
2 H&M
3 Zara
4 Esprit
5 Adidas
6 Ralph Lauren
7 Next
8 Puma
9 Abercrombie & Fitch
10 Levi’s

BV: brand value
BM: brand momentum

Thanks for chinese people in San Francisco who showed great passion for the Olympic Movement also brought the turth of Tibet to all the Americans and people all the around the world. That makes me feel so prond of you guys.

I found protestors was totally misleaded by Dalai Lama, one of the most hypocritical guys in the world.  Dalai Lama casts a peaceful image to his advocator and abuse his influence to carry his inconvenient points. as you know from the official site of the so called Tibet government in exile, Daila Lama is calling for “Stop Tibet Crisis”, what a big joke, that more and more proof shows 3.14 turbulence was plotted by them. what’s more funny, Dailai Lama who holds the  proprosition of “non-violence” started the split-China scheme with robing & killing. and what’s more, he even “appeals to the UN and the International community to urge China to end the brutal killings in the whole of Tibet”. what a liar, Dalai Lama is the muderer who kills people.

 People in Tibet, not only Tibetan, Han and all the nationalities live there deserves a peaceful and happiness life. Not violence!

the Wall Street Journal(wsj.com)  starts the report like this:
The 2008 Beijing Olympics have become a public-relations vehicle for the Chinese government, corporate sponsors — and now even a betrayed wife.

It was said by chinese netizens that Hu ziwei was the one who reported the “Chinese Buns (Baozi) made by papers” and Haier quality issues when she was a talk-show hostess in Beijing TV channel 7. after these specials was on air, chinese government show their attention, and Hu was expelled. so that might explain why Hu not only humiliated her husband on public but also got the country’s reputation involved.

Millions of people watched the video online. and soon, chinese government strengthened the censorship of internet videoes. Earth Times UK has more:

Wife’s TV outburst prompts Chinese clampdown on Internet videos
by Earth Times

Shanghai, Jan 4 - A recent verbal joust involving two of China’s best-known television anchors may have prompted the Chinese regulators to clamp down on Internet videos on private websites.

During a recording to relaunch Chinese state broadcaster’s sports channel CCTV 5 as the Olympic channel on New Year’s Day, the invited guests at the studio got more than the share of rabble-dabble they had expected.

Zhang Bin, a sports commentator and one of the country’s most familiar television faces, was hosting the programme when his wife Hu Ziwei, herself a well-known television personality with a local TV station, walked up to the podium and stunned the audience by telling them that her husband was cheating on her!

‘Today is a special day for Zhang Bin, a special day for the Olympic Channel … and a special day for me too. Because just two hours ago, I found out that, besides me, Zhang Bin has been having an improper relationship with another woman,’ Hu told the gathered audience during the programme that was being recorded for the big launch.

A visibly upset Hu went on to claim that her husband’s infidelities would bring shame on the Chinese mainland and the Games.

The three-minute clip could be seen on popular Chinese websites for a day and was the subject of massive interest among China’s netizens, embarrassing the powers-that-be in this Olympic year. It was blocked later but not before it had made its way to international video websites like YouTube.

The damage clearly was done.

Even more disturbing for the authorities was Hu Ziwei’s reference to a ‘French diplomat’ (France President Nicolas Sarkozy).

‘But as a French diplomat once pointed out, if Chinese people don’t have any humane values to present to the world … then what does all the [Olympic] fuss mean?’ she asked.

On Thursday, China announced new regulations that restrict uploading of Internet videos, including those posted on video-sharing websites, to government-run sites.

The State Administration of Radio, Film and Television and the Ministry of Information Industry approved the regulations, which come into effect Jan 31.

It states that websites that provide video programming or allow users to upload video will need government permits.

Even slogan is only made up by several words, but it got lot of exposures as the brand name do. So, every brand manager wants a catchy and fancy slogan to explain the idea of brand. what did they do? and what should we do? here’re some suggestion from me:

as you know, different brand having different issues, just let your slogan help you to communicate and make things easy. some of brand is at the begining of build its awareness. usually, what we do is simply trying to let the slogan show “what we do”/”who i am”/”when you need me”. even some big company is put “who am i” as brand slogan, because they are not present in mass media all the time. like BASF: the The Chemical Company. Alibaba.com: Global trade starts there. Columbia: Sportswear Company

some of them not only show “who i am”, but also show their marketing positioning, just like WEBEX: #1 in Web Meetings and On-Demand Collaborative Applications.

some brands have already overcome the awareness issues, what they concern is “justification”: “why me?”. I propose your slogan should claim your character, advantage or USP(unique sales points for a product).  e.g. HP is emphasizing its inovation: “invent”.

you can all pose your brand by discribing your customers. many brands are just focusing on a niche market. so they have a very focusing target audiences. high tier? a specific segmentation?

most brand are try to lecture this value proposition and philosophy, to catch the people who are holding the similar attitude. Nike: just do it! Adidas: impossible is nothing. Johnnie walker: keep walking. LG: life is good. BenQ: Enjoyment Matters.

- Marketing - Branding - PR -

KaleidoPoints salon is open for CMO/CEOs. as we know, communicating with people from different industries will open our minds. we hope with this platform, you will not only get a comprehensive marketing knowledge, but also broaden your network.

Welcome to our solon in Hangzhou

Date/Time: 24th Nov. (sat.) 13:30

Venue: Tao Cafe, 186# Nanshan Rd. Hangzhou
              more details about the venue, plz check it online:  Koubei.com (chinese)

Topic: Marketing & Communication Sharing

Agenda:
Welcome and event intro 
ice break
PR Sharing 
Interaction and discussion
Sponsor speech
Brand Management Sharing
Interaction and discussion
Group photoing & End 

Section One: PR

Speaker: Aileen Wu, Business Development Manager, Shunya Group
Topic: How PR works? find the answer for 3 case studies 

Experience:
PR Mgr. Fleishman Hillard Inc.
PR Mgr. Text100
PR Mgr. BenQ Software
PR Mgr. Pepes

Section Two: Brand Management

Speaker:    Patricia Ho,    Senior Consultant，BenQ Guru Talent Dimension
Topic: the brand strategy of BenQ

Expericence:
Oversea Mgr. Yue Yuen Industrial (Holdings) Ltd.
Oversea Mgr. Hen Mow Tech. Pan-Asia-Pacific Region
The University of Waikato

Audience: Marketing Mgr. / Brand Mgr. / GM
Fee: 80CNY

Confirmed attendances:
Csico system Group
Alibaba Group
BenQ AUO Group
Kang Hsuan Educational Publishing Group
Clarkmorgan Corporate Training
Johnson & Johnson (China) Ltd.

Sponsorship:
Looking for only one company as the exclusive platinum sponsor.
Open for Media/ AD Agencies/PR Agencies Industries

Cost includes:
beverage/Foods, Court Fee, and speakers’s travel fee

Benefits for sponsor:
1, Naming Right. eg. XXX MKT Salon hosted by KaleidoPoints
2, A five-minute introductive speech
3, Video Clips playing before salon: 10 minutes
4, 2 X-posts indoor
5, DM and brochures distribution
6, chance to know every guest

Contact:
Gump Wu, Cellphone: 13857135862
MSN Messenger & eMail: WoodGump@msn.com

Venue:

i made this chart as a dashboard or checklist for brand managment.
if is there any thing omited or wrong, plz let me know and get it improved. 

looking forward to this hilarious animation for so long time. I’ve finally downloaded it this afternoon, and finished it with laughters and tears. i got to say the screenwriter was so talented, he had the gift to not only got you high and low, pull you up and down, but also drive you into mentation. the story is not complex, even sort of old-fashioned. on the other hand, old-fashioned story coming around again and again makes it classic. the story is just like “Romeo and Juliet” or “brokeback mountain”. it reflects the conflict of two value perspective. even tho, heroes always trying hard to get connected. they were placed into a dilemma, step forward or step back? to tell the truth or keep sneaking around? they are all about courage, acceptance, faith. choice is up to us. someone said there always be a solution, i just can’t figure it out. sigh…

this morning, i got this horrible news: Youtube was blocked by Great Firewall (GFW). now people in China couldn’t access it. it was said that because of experiencing a sensitive time of CPC National Congress, it was temporary blocked. However, i’m not that optimistic about this. YouTube probably ceased its mission and service for eternity in mainland. i’m planning to get a TOR app to fix it.
Flickr, Geocities, Blogspot, Wikipedia… the list is geting longer and longer, the “LAN” is almost done, the days we couldn’t do anything on the “intranet” is numbered.
who gonna be the next one?

every body is changing their worldpress into a more gorgeous templet, i just dont kown how to manage it while keep the  google adsense intact. even i was a computer major. yep, i know nothing about the programming and these complicated scripts. sigh~